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Social Media Business Marketing
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Whether it’s posting pictures, videos, or interacting in the metaverse, today’s students who aspire to apply their social media skills to business marketing must be prepared! This course on Social Media Business Marketing provides them with the foundational knowledge of social media technology and marketing principles. The course begins with an introduction to Social Media platforms and then goes in-depth into the marketing and advertising strategies used to support a company’s social media strategy and campaigns. Through activities and projects, students will gain firsthand knowledge of this exciting field. This course also prepares students for the Social Media Strategist certification.
During this course, you will learn career-related skills and earn a badge for this accomplishment. A badge is a digital certification of your career-related learning that you can share on social media or with higher education platforms, colleges, potential employers, peers, and colleagues.
Major Topics and Concepts
Introduction to Social Media
Social Media in Business
Social Media Strategy
Social Media Campaigns
Social Media Platforms
Social Media Presentations and Blogs
Social Media Risk, Reputation, and Crisis Managements
Social Media Advertising
Social Media Metrics and Analysis
Social Media Reporting and Optimization
Competencies
Brand Communication
Students will demonstrate an understanding of brand communication by describing the benefits of knowing the target audience, explaining practices to boost brand recognition, and creating a social media profile.
Foundations of Social Media Marketing
Students will demonstrate an understanding of foundations of social media marketing by describing the uses of social media, comparing social media to other types of media, and describing types of social media services.
Social Media in Business
Students will demonstrate an understanding of social media in business by describing social media engagement, describing social media marketing roles, and analyzing company culture.
Social Media Marketing Campaigns
Students will demonstrate an understanding of social media marketing campaigns by describing types of social media marketing content, explaining gamification in social media, and describing social media campaign tactics.
Social Media Marketing Platforms
Students will demonstrate an understanding of social media marketing platforms by explaining social media marketing success metrics , describing types of social media platforms, and relating social media platforms to specific content.
Social Media Marketing Strategy
Students will demonstrate an understanding of social media marketing strategy by explaining social media strategy cycle, describing the importance of a target audience, and describing the steps to defining a target audience.
Social Media Marketing Advertising
Students will demonstrate an understanding of social media marketing advertising by explaining the relationship between budgets and advertisements, describing the influences of A/B testing on advertisements, and creating a social media advertisement.
Social Media Marketing Advertising Practices
Students will demonstrate an understanding of social media marketing advertising platforms by describing the process to select a platform for an advertisement, describing the importance of selecting the correct platform for an advertisement, and describing the best practices for social media advertisements.
Social Media Marketing Crisis Management
Students will demonstrate an understanding of social media marketing crisis management by describing the importance of a social media risk strategy, describing the steps of a social media risk assessment, and describing the components of a social media crisis plan.
Social Media Marketing Metrics
Students will demonstrate an understanding of social media marketing metrics by describing types of metrics used in social media marketing, describing the process of sorting social media marketing data, and explaining the utilization of social media marketing data.
Social Media Marketing Presentations
Students will demonstrate an understanding of social media marketing presentations by describing preparation for a social media presentation, describing types of social media presentations, and describing the parts of a social media presentation.
Social Media Marketing Reports
Students will demonstrate an understanding of social media marketing reporting by explaining the purpose of social media reports, describing types of social media reports, and describing social media optimization.
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