Building on the prior, prerequisite course, you will dive deeper into the marketing world with real-world applications and practices. Engage with the marketing mix by studying understanding branding, advertising, promotion strategies, and more. Learn about effective sales techniques and discover employment opportunities to pursue a career in this exciting field!
During this course, you will learn career-related skills and earn a badge for this accomplishment. A badge is a digital certification of your career-related learning that you can share on social media or with higher education platforms, colleges, potential employers, peers, and colleagues. Select this link to learn more about badges.
The student will demonstrate an understanding of the product development process by explaining methods of product development, summarizing branding strategies, and relating the product mix to the product life cycle.
Students will demonstrate an understanding of functions of the distribution channels by describing the shipping and receiving process in the distribution channels, explaining transportation strategies, and comparing inventory tracking systems.
Students will demonstrate an understanding of the value of promotion by summarizing the use of promotional activities, explaining the purposes of marketing promotions, and explaining the categories of marketing.
Students will demonstrate an understanding of the importance of sales by summarizing the role of merchandising in the sales process, explaining techniques for optimization of sales, and summarizing the steps to selling.
Students will demonstrate an understanding of pricing the product by explaining pricing strategies, summarizing pricing ethics, and describing factors in setting prices.
Students will demonstrate an understanding of Safety standards in business technology and business operations by explaining safety risks for marketing information systems, summarizing hazards in the work environment, and explaining the importance of safety for customer and employee satisfaction.
Students will demonstrate an understanding of marketing entrepreneurship by describing the role of the entrepreneur, explaining entrepreneurial skills, and summarizing conflict management in companies.
Students will demonstrate an understanding of Careers in Marketing by describing careers in marketing and summarizing the required skills for a marketing career.
Unit 1: Product and Service Development and Planning
Unit 2: Place, Storage, and Organization of Distribution Channels
Unit 3: Promotion and Advertising
Unit 4: The Art of the Sale
Unit 5: Pricing and the Marketing Mix
Unit 6: Technology and Safety Management in Business Today
Unit 7: Entrepreneurship and Human Relations
Unit 8: Employability Skills Necessary for a Career in the Marketing World