Get ready to drop your spectator status for an all-access pass to enter the exciting world of sports and entertainment marketing! In this course, you’ll secure a solid foundation of effective marketing by studying the different roles and levels and how they relate to one another. Then, you’ll explore the modern marketing methods professionals use to take an event concept and make it successful. Finally, you’ll get up to speed on industry terminology and touchpoints with the help of HR. Get ready to flash that pass and gain all-star access to the stage and arena!
During this course, you will learn career-related skills and earn a badge for this accomplishment. A badge is a digital certification of your career-related learning that you can share on social media or with higher education platforms, colleges, potential employers, peers, and colleagues. Select this link to learn more about badges.
Students will demonstrate an understanding of the global market of sports and entertainment by comparing the difference between sports and entertainment, describing the management of sports and entertainment industry events, and explaining the responsibilities of sports and entertainment governing bodies.
Students will demonstrate an understanding of Sports and Entertainment Brand Marketing by explaining marketing plan creation, explaining identifying brand value, and describing brand engagement strategies.
Students will demonstrate an understanding of professionalism in the sports and entertainment industry by explaining individual skills required for the workplace, explaining team skills required for the workplace, and summarizing career paths for a sports and entertainment industry career.
Students will demonstrate an understanding of sales in the sports and entertainment industry by comparing sales strategies to sell sports and entertainment tickets, describing pricing strategies to generate profits, and explaining consumer buying habits in completing a sale.
Students will demonstrate an understanding of the distribution of sports and entertainment products by describing responsibilities of the distribution of products, explaining distribution channel challenges for sports and entertainment industry goods, and explaining distribution methods for film and event entertainment.
Students will demonstrate an understanding of market research in sports and entertainment marketing by summarizing the market research for a marketing plan, explaining types of marketing data analysis, and explaining risk management in sports and entertainment.
Students will demonstrate an understanding of legality and ethics in the sports and entertainment industry by explaining legal and ethical requirements for business, explaining types of sports and entertainment industry contracts, and explaining laws impacting product marketing.
Students will demonstrate an understanding of the marketing plan by explaining the role of a marketing plan within a business plan, describing marketing strategies that support that marketing plan, and summarizing the development of a marketing plan.
Unit 1: The Global Market
Unit 2: Brand Marketing
Unit 3: Professionalism in the Workplace
Unit 4: Sales and the Customer
Unit 5: Distributing Sports and Entertainment Products
Unit 6: Market Research
Unit 7: The Fine Print: Legalities and Ethics
Unit 8: The Marketing Plan