High School

Digital Media Fundamentals 1b

0.5 Credits
18 weeks
Digital Media concept Wall of screens smart TV

Digital Media Fundamentals 1b: Producing for the Web

Building on the prior prerequisite course, polish your digital media skills and learn all about web design. Incorporate your ideas into websites and dabble in the basics of marketing to understand how your work is used. Finally, explore the world of podcasts and audio editing to construct a solid foundation from which you can pursue a career!

During this course, you will learn career-related skills and earn a badge for this accomplishment. A badge is a digital certification of your career-related learning that you can share on social media and higher education platforms, or with colleges, potential employers, peers, and colleagues. Select this link to learn more about badges.

Major Topics and Concepts

Unit 1: The Net and the Web

No matter what area of digital media you specialize in, you’ll need some expertise on the basics of the internet (the net) and the World Wide Web (the web). Although some people think the net and the web are the same thing, the two terms describe different aspects of the online world. The symbolism in both names hints at how they’re related: both a net and a web are composed of many connected elements. The net is a connection of hardware—computers and transmission networks—while the web is a connection of information on web pages and websites. This unit offers an overview of net and web basics, including how information is transmitted over the internet, which protocols are used by computers to host, send, and receive data, how browsers and search engines work, and what you need to design, create, host, and maintain web pages and websites.
What will you learn in this unit?

Describe the internet, how it works, and how we use it
Identify and describe elements of the WWW: URLs, browsers, web pages, and website creation
Distinguish the different ways multimedia is used on web pages
Employ effective tactics for searching the internet

Unit 2: Connecting with Your Web Audience

There are about 2 billion websites out there—so if you want to get an audience to visit your site and see your digital media creations, you will have to plan carefully. This will entail first knowing who you want to attract. Although it will take time to research and analyze who is in your audience and why they’d be reading or viewing what you’ve created, it will be worth it. Attention spans are fast on the web and if you don’t capture their attention right away, you will probably lose them. In this unit, you’ll learn about some best practices in marketing for getting to know your web audience and how to reach them.
What will you learn in this unit?

Describe the various audiences on the web, and identify common marketing strategies for reaching them, including search engine optimization
Identify and create effective written text for a web audience
Explain why multimedia elements increase the appeal of web pages and describe how to use them effectively
Analyze and evaluate web pages with effective use of design and branding

Unit 3: Digital Rights, Ethics, and Security

Digital rights apply to anyone who is creating or using digital media—so it’s important to understand what they are and how they’re related to several other legal and ethical issues. Digital rights protect both creators and users of digital media; related topics include accessibility, copyright, trademark, piracy, plagiarism, and permissions for use such as open source, fair use, and Creative Commons. Digital ethics is about how we conduct ourselves online and how we interact with each other. Digital security is understanding that the web is not always a safe place and knowing what steps to take in order to protect yourself online.
What will you learn in this unit?

Define digital rights and explain why they are important
Identify ethical and non-ethical online practices and apply them to your work in digital media
Apply ethics and values to web design and social media
Observe best practices for personal and business security online

Unit 4: Creating and Editing Digital Audio

One specialization you can choose as a digital media professional is audio. Sound experts are important members of any digital media team producing music, podcasts, video, films, radio, or TV. Audio engineers oversee production (recording), editing, and exporting for distribution (post-production). In this unit, we’ll analyze the science of how sound works and then review the file types, formats, and tools used to produce effective digital audio.
What will you learn in this unit?

Describe how sound is created, how it travels, and how it is received
Identify genres, characteristics, formats, and file types for digital audio files
Evaluate and select appropriate software for recording and editing audio files
Export digital audio files in appropriate formats and file types according to purpose

Unit 5: Digital Media Equipment: Best Practices

Digital recording equipment like cameras, lights, and microphones are sensitive and expensive devices. If you care for your equipment before, during, and after each use, it will work efficiently when you need it and will also have a longer life. If you decide to become a specialist in production—that is, in shooting digital photographs, video, or audio—you’ll no doubt begin to collect some very expensive equipment of your own, so it’s important to learn how to use it effectively and safely.
What will you learn in this unit?

Identify and practice efficient and safe use of digital media equipment during the pre-production stage.
Identify and practice efficient and safe use of digital media equipment during the production stage.
Identify and practice efficient and safe use of digital media equipment during the post-production stage.

Unit 6: Creating and Editing a Podcast

Within the last decade, a specific type of audio recording—the podcast—has become increasingly popular, owing in large part to the convenience of being able to listen to them anytime, anywhere with a smartphone. A growing number of digital media professionals now specialize as sound engineers or audio editors in podcasting, and the fast growth of podcasts insures that the need for these professionals will continue. Because podcasts are relatively easy to plan for and then produce, they’re a good genre to practice with as you’re learning the basics of digital audio recording and editing.
What will you learn in this unit?

Understand and apply conventions of the podcast genre to the planning phase of a digital audio recording session
Complete the production phase of digital audio recording for a podcast, including in-studio and on-location sets
Edit podcast audio files for presentation on a website

Unit 7: Planning and Designing a Website

There are currently about 1.5 billion websites in the world, and this number is constantly growing. As a result, web design is an important field within digital media, and one that will no doubt continue to grow at a rapid pace. If you want to become a web designer or programmer, you should begin that journey now by learning about the best practices of web designers and the principles of good web design and layout. Another way to start becoming more skilled at web design now is to evaluate all the websites you visit for their design principles: rate them for usability and intuitiveness of design.
What will you learn in this unit?

Understand the phases of website design and construct a project development plan to meet customer expectations
Define and apply best practices and principles of website design and layout
Identify and evaluate website design effectiveness for usability and visual communication

Unit 8: Putting It into Practice: Create a Microsite

In this unit, we’ll review the knowledge and skills you’ve been gaining in previous units. In this course, we’ve explored the history of the internet and the WWW, as well as the history of digital media including images, photography, animation, video, and audio. Along the way, we’ve created several different digital media products—and now we’ll put it all together in a final project: a website that incorporates text, images, video, animation, and a podcast.
What will you learn in this unit?

Follow a website project plan along a timeline until completion of project
Create a website that incorporates video, audio, text, graphics, and an interactive animation
Close a website project and reflect on lessons learned

Course Materials

Required Materials:


Understanding the Web

Students will demonstrate an understanding of the web by explaining the function of the internet, describing useful elements of the World Wide Web (WWW), and evaluating the use of multimedia on the web.

Web Audiences

Students will demonstrate an understanding of web audiences by describing target marketing, explaining writing strategies for an internet audience, and describing web page appeal.

Digital Conduct

Students will demonstrate an understanding of digital conduct by explaining the importance of digital rights, describing ethical online practices, and explaining digital security.

Creating Digital Audio

Students will demonstrate an understanding of creating digital audio by explaining the science behind digital sound, analyzing audio software options, and explaining the preparation of an audio file for publication.

Digital Media Equipment Best Practices

Students will demonstrate an understanding of digital media equipment best practices by explaining best practices during the pre-production phase, explaining best practices during the production phase, and explaining best practices during the post-production phase.

Creating Podcasts

Students will demonstrate an understanding of creating podcasts by explaining the planning of a podcast and explaining the production of a podcast.

Designing Websites

Students will demonstrate an understanding of designing websites by describing the process of planning a website, explaining the principles of website design, and evaluating effective websites.

Creating Microsites

Students will demonstrate an understanding of creating microsites by explaining the planning of a microsite project and creating a microsite.