High School

Digital Media Web Design 2b

0.5 Credits
18 Weeks
Web design desktop with laptop and tools

Think of the best online stores you’ve visited. What do you think makes them unique? How do they keep buyers engaged and purchasing? Before you can design a great eCommerce store, it’s essential to understand how one works. Learn the trends, design principles, and security strategies. Explore what it means to adhere to ethical and legal requirements and complying with industry standards and accessibility. It’s time to start designing the next best eCommerce site!

During this course, you will learn career-related skills and earn a badge for this accomplishment. A badge is a digital certification of your career-related learning that you can share on social media and higher education platforms, or with colleges, potential employers, peers, and colleagues. Select this link to learn more about badges.

Major Topics and Concepts

Unit 1: Website Project Management

  • Identify steps in the web site development process
  • Identify components of project management and explain various project management techniques
  • Apply project management cycle to a project and begin planning an e-commerce website

Unit 2: Web Development Tools

  • Identify the languages, software platforms, and applications used to build enterprise-level websites at each phase of the development process
  • Describe the basic functions of the most popular GUI-based platforms for building an e-commerce website
  • Choose the best web building software for your purposes based on a review of features

Unit 3: Website Standards and Accessibility

  • Describe the ethical and legal issues that must be considered when developing an e-commerce website.
  • Consider intellectual property issues when creating web pages.
  • Design web pages to W3C industry standards.
  • Follow best practices for creating accessible websites.

Unit 4: Understanding E-Commerce

  • Describe emerging trends in e-commerce and the importance of e-commerce to business and industry
  • Explain the importance of branding for an e-commerce website
  • Identify the basic components of an e-commerce site

Unit 5: Designing Your E-Commerce Site

  • Identify and use online tools to design an e-commerce site and add digital media
  • Describe and use principles of web design to meet customer expectations
  • Design an e-commerce storefront with effective navigation, usability, and accessibility

Unit 6: Create an E-Commerce Website

  • Choose effective design trends to add to an e-commerce website
  • Enhance an e-commerce website with images and multimedia
  • Add interactivity and safety features to an e-commerce website

Unit 7: Securing, Testing, and Launching an E-Commerce Site

  • Understand security risks and best practices for securing an e-commerce website
  • Practice quality assurance of an e-commerce website by proofreading and testing for functionality, usability, load time, compatibility, and accessibility
  • Launch, maintain, and back up an e-commerce website

Unit 8: Marketing Your Site

  • Identify opportunities and issues related to developing your customer audience.
  • Use best practices for marketing an e-commerce store
  • Close an e-commerce website project with a final presentation

Course Materials

Required Materials:

  • Word processing software
  • A free color palette picker (like Adobe’s at color.adobe.com)
  • Google Drawings (requires login)
  • Capability to clip or take screen shots
  • GUI-based web page builder
  • Access to two social media platforms


Website Project Management

Students will demonstrate an understanding of website project management by explaining the website development process and describing project management for web development.

Web Development Tools

Students will demonstrate an understanding of web development tools by explaining the tools needed throughout the web development process, describing the functions of web development platforms, and analyzing the features of web development tools.

Website Standards and Accessibility

Students will demonstrate an understanding of website standards and accessibility by describing ethical concerns in web development, explaining W3C standards, and describing website accessibility.


Students will demonstrate an understanding of e-commerce by describing trends in e-commerce, explaining e-commerce marketing, and describing the components of e-commerce sites.

E-Commerce Website Design

Students will demonstrate an understanding of e-commerce website design by explaining web design principles and describing strategies for managing user experience.

E-Commerce Website Creation

Students will demonstrate an understanding of e-commerce website creation by explaining design decisions, describing website enhancements, and explaining interactive elements.

Launching an E-Commerce Site

Students will demonstrate an understanding of launching an e-commerce site by explaining website security best practices, explaining the quality assurance process, and describing website maintenance procedures.

Marketing Websites

Students will demonstrate an understanding of marketing websites by explaining audience awareness strategies, describing marketing best practices, and explaining presentation strategies.