Enrichment Experience Mandala (Grades 9-12)
You’ve defined your business and made a plan to launch your vision, and now, it’s time to turn that business into a well-oiled machine! In this course, you’ll familiarize yourself with tried-and-true strategies for success! You’ll distinguish market segments, develop the appropriate market mix, brand your business, create a top-notch customer service environment, and calculate financial factors for the crucial first year- and every year after! Owning a booming business doesn’t happen by accident. Let’s learn what it takes and execute on the essentials to turn your business vision into a reputable reality!
During this course, you will learn career-related skills and earn a badge for this accomplishment. A badge is a digital certification of your career-related learning that you can share on social media or with higher education platforms, colleges, potential employers, peers, and colleagues. Select this link to learn more about badges.
Students will demonstrate an understanding of a business model and business plan by describing the importance of the business model canvas, and describing the importance of a business plan.
Students will demonstrate an understanding of business products by explaining types of business products, describing elements of a brand, and explaining product management.
Students will demonstrate an understanding of financial projections in business by describing the financial costs to a start-up business, explaining the break-even point for a business and describing financial projections for a business.
Students will demonstrate an understanding of financial risk in business by comparing management of financial risk in a business, describing financial statements, and describing financial performance indicators.
Students will demonstrate an understanding of marketing to the customer by explaining the role of a marketing plan within a business pitch, describing the identification of target market, and comparing market position relative to competitors.
Students will demonstrate an understanding of product pricing and distribution of the business product by analyzing pricing strategies, explaining distribution of the product, and summarizing the management of the profit margin.
Students will demonstrate an understanding of promoting the business product by explaining advertising strategies for the product, explaining public relations practices for the business, and describing sales promotions for the product.
Students will demonstrate an understanding of selling and customer service by describing selling methods to the customer, explaining the importance of customer relationship management, and comparing ways to create customer loyalty.
Unit 1: Marketing to Customers
Unit 2: Products and Research
Unit 3: Pricing and Distribution
Unit 4: Promoting the Business
Unit 5: Selling and Customer Service
Unit 6: Financial Needs and Projects
Unit 7: Financial Operations and Risk
Unit 8: Operational Business Planning
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