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High School
Sports and Entertainment Marketing 1b
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Get ready to drop your spectator status for an all-access pass to enter the exciting world of sports and entertainment marketing! In this course, you’ll secure a solid foundation of effective marketing by studying the different roles and levels and how they relate to one another. Then, you’ll explore the modern marketing methods professionals use to take an event concept and make it successful. Finally, you’ll get up to speed on industry terminology and touchpoints with the help of HR. Get ready to flash that pass and gain all-star access to the stage and arena!
During this course, you will learn career-related skills and earn a badge for this accomplishment. A badge is a digital certification of your career-related learning that you can share on social media or with higher education platforms, colleges, potential employers, peers, and colleagues. Select this link to learn more about badges.
Major Topics and Concepts
Unit 1: The Global Market
- Identify sports and entertainment sectors, with a focus on athlete classifications
- Outline the economic impact of sport tourism
- Research and develop the elements required to host a mega sports and entertainment event
- Recognize the responsibilities of sports governance, from grassroots to international sports competition
Unit 2: Brand Marketing
- Identify the elements of a successful marketing strategy
- Recognize the value that a strong brand represents
- Determine how to market different types of brands for optimal results
- Convey some of the benefits of brand extensions and partnerships
Unit 3: Professionalism in the Workplace
- Explain how organizational diversity and culture can positively impact the workforce
- Identify individual skills required to work in the sports and entertainment industry
- Describe team skills required to work in the sports and entertainment industry
- Create a plan for developing career skills
Unit 4: Sales and the Customer
- Explain sales activities used to generate profits at events
- Identify sales methodologies used in a successful ticket sales strategy
- Forecast and analyze trends to establish effective pricing strategies
- Qualify consumers and their buying habits to complete a sale
Unit 5: Distributing Sports and Entertainment Products
- Differentiate between the different roles and responsibilities in the distribution of products
- Recognize distribution channels and logistical challenges in the distribution of sports and entertainment goods
- Identify intermediaries specific to the distribution of sports and entertainment events
- Qualify distribution methods for film and event entertainment
Unit 6: Market Research
- Develop a research plan to gather data that contributes to the marketing plan
- Identify how market analyses result in shaping better business decisions
- Analyze benefits of a marketing information system (MIS) in interpreting data
- Recognize risk management and its role in sports and entertainment.
Unit 7: The Fine Print: Legalities and Ethics
- Determine differences between legal and ethical requirements for business
- Analyze the critical elements of event contracts
- Recognize employment and endorsement contracts and how they differ
- Define different laws that impact product marketing
Unit 8: The Marketing Plan
- Recognize how the marketing plan fits within the overall business plan
- Define the target market as it applies to your product
- Develop a marketing strategy that supports the implementation of the marketing plan
- Create a marketing plan that focuses on effective planning, implementation, and evaluation
Competencies
The Global Market of Sports and Entertainment
Students will demonstrate an understanding of the global market of sports and entertainment by comparing the difference between sports and entertainment, describing the management of sports and entertainment industry events, and explaining the responsibilities of sports and entertainment governing bodies.
Sports and Entertainment Brand Marketing
Students will demonstrate an understanding of Sports and Entertainment Brand Marketing by explaining marketing plan creation, explaining identifying brand value, and describing brand engagement strategies.
Professionalism in the Sports and Entertainment Industry
Students will demonstrate an understanding of professionalism in the sports and entertainment industry by explaining individual skills required for the workplace, explaining team skills required for the workplace, and summarizing career paths for a sports and entertainment industry career.
Sales in the Sports and Entertainment Industry
Students will demonstrate an understanding of sales in the sports and entertainment industry by comparing sales strategies to sell sports and entertainment tickets, describing pricing strategies to generate profits, and explaining consumer buying habits in completing a sale.
The Distribution of Sports and Entertainment Products
Students will demonstrate an understanding of the distribution of sports and entertainment products by describing responsibilities of the distribution of products, explaining distribution channel challenges for sports and entertainment industry goods, and explaining distribution methods for film and event entertainment.
Market Research in the Sports and Entertainment Industry
Students will demonstrate an understanding of market research in sports and entertainment marketing by summarizing the market research for a marketing plan, explaining types of marketing data analysis, and explaining risk management in sports and entertainment.
Legality and Ethics in the Sports and Entertainment Industry
Students will demonstrate an understanding of legality and ethics in the sports and entertainment industry by explaining legal and ethical requirements for business, explaining types of sports and entertainment industry contracts, and explaining laws impacting product marketing.
Marketing Plan
Students will demonstrate an understanding of the marketing plan by explaining the role of a marketing plan within a business plan, describing marketing strategies that support that marketing plan, and summarizing the development of a marketing plan.
