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Adult Education Intro to Social Media
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This course won’t teach you how to use Facebook, the proper way to use a hashtag, or how to get more Instagram followers. (We trust that you’re an expert on all those things already.) What this course will teach you is that the world of Social Media revolves around you – your actions, your decisions, and your interests. You will examine how Social Media has evolved. You will understand how you can find authenticity and truth within an online world where you can “be” anyone. And you will learn how your digital footprint makes a bigger impression than your physical one. You will also discover that your voice is important. You’re not only a reader – you’re a writer. You don’t just follow the news – you report it as a citizen journalist. And you don’t just gather information – you crowdsource it. The future of Social Media is yours to define…so how will you use it to make a difference?
During this course, you will learn career-related skills and earn a badge for this accomplishment. A badge is a digital certification of your career-related learning that you can share on social media or with higher education platforms, colleges, potential employers, peers, and colleagues. Select this link to learn more about badges.
Note: content varies depending on course version. For currently enrolled students, please refer to the syllabus located in the course information area for curriculum specifics.
Cost: Students purchase 28 days of access for $105. Students may work as quickly through the content as they wish. Every 28 days, students may purchase an additional 28 days of access for an additional $105.
Major Topics and Concepts
Segment 1
- Don’t believe everything on the internet
- Consider the source
- What is your digital footprint?
- Tone doesn’t have a font, are you being lost in translation?
- Think for yourself
- The good, bad, and the ugly truth about going viral
- Meaning vs. Intention, the great divide
- The “Online You” is often different from the “Real World You.”
- Social Media, what’s the impact on your psyche?
- Cyberbullying
- How Social Media can make a positive change
- Emotions vs. Logic, what leads your actions?
- Syndrome E, it is real and it effects how you act
- Social Media is driven by the need for a sense of community
- Citizen Journalism
- Crowd-sourcing
- Social Media can change lives
- Individual action on Social Media matters
- Slacktivism
- The dragonfly affect
- “Failure” can often just be a pathway to success
- You own social media, how will you change it?
Competencies
Digital Relationships
Students will demonstrate an understanding of digital relationships by describing best practices for using social media ethically, explaining the use of social media features for personal interaction, and summarizing the use of social media features for interpersonal communication.
Impact of Social Media
Students will demonstrate an understanding of the impacts of social media by describing social media benefits, summarizing social media drawbacks, and summarizing the future of social media.
Personal Brand Development on Social Media
Students will demonstrate an understanding of personal brand development on social media by explaining methods for personal brand development on social media, analyzing branding models on social media, and summarizing a brand persona on social media.
Professional Networking on Social Media
Students will demonstrate an understanding of professional networking on social media by describing the benefits of social media for a professional career, and evaluating responsible decision-making for communicating on social media.
Scholarly Uses of Social Media
Students will demonstrate an understanding of the scholarly uses of social media by explaining the use of Facebook for collaboration, describing the use of Twitter for research, and evaluating educational uses of YouTube and blogging.
Social Media
Students will demonstrate an understanding of social media by describing types of social media, summarizing the rise of social media, and explaining changes in social media.
Social Media Marketing
Students will demonstrate an understanding of social media marketing by describing the use of social media platforms for marketing, and explaining the use of social media platform tools for marketing.
Social Media Platforms
Students will demonstrate an understanding of social media platforms by analyzing the history of social media platforms, summarizing the navigation of social media platforms, and explaining the security features on social media platforms.
