Principles of Business, Marketing and Finance 1a
Students will learn about various social media platforms and how to use them in academic or professional settings. This course will show students how to use these resources in much more powerful ways including business applications.
During this course, you will learn career-related skills and earn a badge for this accomplishment. A badge is a digital certification of your career-related learning that you can share on social media or with higher education platforms, colleges, potential employers, peers, and colleagues.
Students will demonstrate an understanding of social media by describing types of social media, summarizing the rise of social media, and explaining changes in social media.
Students will demonstrate an understanding of social media platforms by analyzing the history of social media platforms, summarizing the navigation of social media platforms, and explaining the security features on social media platforms.
Students will demonstrate an understanding of digital relationships by describing best practices for using social media ethically, explaining the use of social media features for personal interaction, and summarizing the use of social media features for interpersonal communication.
Students will demonstrate an understanding of the scholarly uses of social media by explaining the use of Facebook for collaboration, describing the use of Twitter for research, and evaluating the educational uses of YouTube and blogging.
Students will demonstrate an understanding of professional networking on social media by describing the benefits of social media for a professional career, and evaluating responsible decision-making for communicating on social media.
Students will demonstrate an understanding of personal brand development on social media by explaining methods for personal brand development on social media, analyzing branding models on social media, and summarizing a brand persona on social media.
Students will demonstrate an understanding of social media marketing by describing the use of social media platforms for marketing and explaining the use of social media platform tools for marketing.
Students will demonstrate an understanding of the impacts of social media by describing social media benefits, summarizing social media drawbacks, and summarizing the future of social media.
Unit 1: Social Media Past and Present
Unit 2: A Closer Look at Social Media Platforms
Unit 3: Digital Citizenship and Personal Relationships
Unit 4: Social Media for Students
Unit 5: Social Media and Professional Networking
Use Twitter to learn from other professionals and stay informed about trends in your industry
Unit 6: Developing a Personal Brand
Unit 7: Social Media Marketing
Unit 8: Thinking Critically About Social Media
Discover how you can customize your learning based on your needs, interests, and talents.