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High School
CLEP: Principles of Marketing
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Principles of Marketing deals with the role of marketing in society and within a company, understanding consumer and organizational markets, marketing strategy planning, the marketing mix, marketing institutions, and selected other topics such as international marketing, ethics, market research services, and not-for-profit marketing.
Competencies
Customer-Driven Marketing
Students will demonstrate an understanding of customer-driven marketing by explaining consumer behavior, summarizing market segmentation, explaining product positioning, and describing business-to-business markets.
Marketing Strategy
Students will demonstrate an understanding of marketing strategy by describing product offerings, explaining pricing strategies, describing distribution channels, and evaluating promotion strategies.
Role of Marketing in a Firm
Students will demonstrate an understanding of the role of marketing in a firm by describing the marketing concept, explaining marketing strategy, describing marketing environment, and explaining marketing research.
Role of Marketing in Society
Students will demonstrate an understanding of the role of marketing in society by explaining marketing ethics, and describing nonprofit marketing.
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