Courses

Status

Open

Estimated Completion Time

1 segment/ 18 weeks

Overview

Building on the Principles of Business, Marketing, and Finance 1a course, you will expand your knowledge of the basics to explore advanced topics, such as marketing strategy, banking, and investments. Finally, examine employability skills and careers in business, finance, and marketing as well as various entrepreneurship opportunities.

During this course, you will learn career-related skills and earn a badge for this accomplishment. A badge is a digital certification of your career-related learning that you can share on social media or with higher education platforms, colleges, potential employers, peers, and colleagues. Select this link to learn more about badges.

Major Topics and Concepts

Unit 1: Marketing

Illustrate the function of marketing
Discuss the importance of marketing in the global economy
Demonstrate the relationships between marketing and other elements of business
Explain the meaning and significance of the marketing concept

Unit 2: Market Segmentation

Recognize elements of marketing
Identify and analyze target markets
Differentiate between targeted and mass marketing
Compare methods of defining target markets

Unit 3: The Marketing Mix

Create an effective marketing mix
Identify effective marketing strategies
Discuss the 4Ps of marketing and their components
Differentiate between marketing goods and services

Unit 4: Principles of Money

Identify types of currency
Evaluate forms of financial exchange
Discuss the importance of credit
Identify appropriate circumstances for using credit
Recognize the legal obligations associated with financial exchange

Unit 5: Basic Financial Management

Explain income
Interpret a pay stub
Prepare a basic tax return
Compare different banking services
Develop a personal budget

Unit 6: Business Finance

Explain the role of finance in business
Articulate the concept of accounting
Analyze balance sheets and income statements
Differentiate among types of investments
Determine how to find the right financial advisor

Unit 7: Basics of Finance

Recognize and demonstrate professional behavior
Articulate and follow company policies
Collaborate effectively to accomplish a task
Demonstrate time management skills

Unit 8: Business Careers

Explore the skills and experiences that benefit entrepreneurship
Evaluate different jobs is business, finance, and marketing
Assess personal job skills
Develop a career plan
Set SMART goals

Credits .5

Competencies

Fundamentals of Marketing
Students will demonstrate an understanding of marketing and market segmentation by explaining the functions of marketing, assessing the customers role, and explaining market identification.
Marketing Mix
Students will demonstrate an understanding of the marketing mix by differentiating between goods and services and explaining the 4P’s of marketing.
Financial Management
Students will demonstrate an understanding of financial management by explaining the principles of money, analyzing income, and creating a budget.
Business Finance
Students will demonstrate an understanding of business finance by explaining the goals of financial planning, describing accounting principles, examining business budget options, and comparing investment options.
Business Skills and Careers
Students will demonstrate an understanding of business careers and employment skills by describing professional behaviors, explaining time management criteria, assessing job skills, and evaluating a career path.

Pre-Requisites

Principles of Business, Marketing, Finance 1a

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Principles of Business, Marketing and Finance 1b