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Status

Open

Estimated Completion Time

18 Weeks

Overview

Building on the prior, prerequisite course, you will dive deeper into the marketing world with real-world applications and practices. Engage with the marketing mix by studying understanding branding, advertising, promotion strategies, and more. Learn about effective sales techniques and discover employment opportunities to pursue a career in this exciting field!

During this course, you will learn career-related skills and earn a badge for this accomplishment. A badge is a digital certification of your career-related learning that you can share on social media or with higher education platforms, colleges, potential employers, peers, and colleagues. Select this link to learn more about badges.

Major Topics and Concepts

Unit 1: Product and Service Development and Planning

  • Examine how businesses determine products/services to produce and sell
  • Identify key product-mix strategies and explain the significance of brands in product planning
  • Demonstrate an understanding of the importance of ensuring quality of products and services
  • Identify stages of the product life cycle

Unit 2: Place, Storage, and Organization of Distribution Channels

  • Explain the nature of channels of distribution
  • Explore the functions of the shipping and receiving process in the success of the distribution function
  • Analyze how distribution affects the cost of products
  • Recognize the logistics of product delivery and importing and exporting products and services

Unit 3: Promotion and Advertising

  • Define promotional mix and promotional mix strategies
  • Analyze how creativity, compelling communication, design, positioning, and target marketing effectively reach customers
  • Differentiate between publicity, public relations, and advertising
  • Identify and explain differences between indirect and direct marketing

Unit 4: The Art of the Sale

  • Explain the influence customers have over the ways products or services are marketed and sold
  • Examine client lists and the significance of keeping accurate client records
  • Identify stages of the product life cycle
  • Assess how technology is used in the selling of products and services

Unit 5: Pricing and the Marketing Mix

  • Understand how businesses determine their pricing strategy
  • Learn the various inputs and types of pricing
  • Explain the importance of ensuring quality of products and services
  • Identify stages of the product life cycle

Unit 6: Technology and Safety Management in Business Today

  • Explain the importance of technology in marketing
  • Describe the components of a marketing information system
  • Explore job safety issues
  • Examine e-commerce and the role it plays in 21st-century marketing

Unit 7: Entrepreneurship and Human Relations

  • Identify what an entrepreneur is and explain what they do
  • Expound upon the interpersonal skills required to run a business
  • Describe best practices for maintaining a cohesive team
  • Learn which values create strong and respectful companies

Unit 8: Employability Skills Necessary for a Career in the Marketing World

  • Research strategies for a career in marketing
  • Explore employment opportunities in marketing
  • Create a career plan
  • Examine hard and soft skills needed for success in a business career

Credits .5

Competencies

  • Product Development Process
    The student will demonstrate an understanding of the product development process by explaining methods of product development, summarizing branding strategies, and relating the product mix to the product life cycle.
  • Functions of the Distribution Channels
    Students will demonstrate an understanding of functions of the distribution channels by describing the shipping and receiving process in the distribution channels, explaining transportation strategies, and comparing inventory tracking systems.
  • Value of Promotion
    Students will demonstrate an understanding of the value of promotion by summarizing the use of promotional activities, explaining the purposes of marketing promotions, and explaining the categories of marketing.
  • Importance of Sales
    Students will demonstrate an understanding of the importance of sales by summarizing the role of merchandising in the sales process, explaining techniques for optimization of sales, and summarizing the steps to selling.
  • Pricing the Product
    Students will demonstrate an understanding of pricing the product by explaining pricing strategies, summarizing pricing ethics, and describing factors in setting prices.
  • Safety Standards in Business Technology and Operations
    Students will demonstrate an understanding of Safety standards in business technology and business operations by explaining safety risks for marketing information systems, summarizing hazards in the work environment, and explaining the importance of safety for customer and employee satisfaction.
  • Marketing Entrepreneurship
    Students will demonstrate an understanding of marketing entrepreneurship by describing the role of the entrepreneur, explaining entrepreneurial skills, and summarizing conflict management in companies.
  • Careers in Marketing
    Students will demonstrate an understanding of Careers in Marketing by describing careers in marketing and summarizing the required skills for a marketing career.

Pre-Requisites

Marketing Foundations 1a

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