Marketing Foundations 1b - VLACS
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Estimated Completion Time

18 Weeks


Building on the prior, prerequisite course, you will dive deeper into the marketing world with real world applications and practices. Engage with the marketing mix by studying understanding branding, advertising, promotion strategies, and more. Learn about effective sales techniques and discover employment opportunities to pursue a career in this exciting field!

Major Topics and Concepts

Unit 1: Product and Service Development and Planning

  • Examine how businesses determine products/services to produce and sell
  • Identify key product-mix strategies and explain the significance of brands in product planning
  • Demonstrate an understanding of the importance of ensuring quality of products and services
  • Identify stages of the product life cycle

Unit 2: Place, Storage, and Organization of Distribution Channels

  • Explain the nature of channels of distribution
  • Explore the functions of the shipping and receiving process in the success of the distribution function
  • Analyze how distribution affects the cost of products
  • Recognize the logistics of product delivery and importing and exporting products and services

Unit 3: Promotion and Advertising

  • Define promotional mix and promotional mix strategies
  • Analyze how creativity, compelling communication, design, positioning, and target marketing effectively reach customers
  • Differentiate between publicity, public relations, and advertising
  • Identify and explain differences between indirect and direct marketing

Unit 4: The Art of the Sale

  • Explain the influence customers have over the ways products or services are marketed and sold
  • Examine client lists and the significance of keeping accurate client records
  • Identify stages of the product life cycle
  • Assess how technology is used in the selling of products and services

Unit 5: Pricing and the Marketing Mix

  • Understand how businesses determine their pricing strategy
  • Learn the various inputs and types of pricing
  • Explain the importance of ensuring quality of products and services
  • Identify stages of the product life cycle

Unit 6: Technology and Safety Management in Business Today

  • Explain the importance of technology in marketing
  • Describe the components of a marketing information system
  • Explore job safety issues
  • Examine e-commerce and the role it plays in 21st-century marketing

Unit 7: Entrepreneurship and Human Relations

  • Identify what an entrepreneur is and explain what they do
  • Expound upon the interpersonal skills required to run a business
  • Describe best practices for maintaining a cohesive team
  • Learn which values create strong and respectful companies

Unit 8: Employability Skills Necessary for a Career in the Marketing World

  • Research strategies for a career in marketing
  • Explore employment opportunities in marketing
  • Create a career plan
  • Examine hard and soft skills needed for success in a business career

Credits .5


  • Product Development, Planning and Distribution
    Students will demonstrate an understanding of product development and distribution by explaining the product development process, branding strategies and logistics of planning and distribution related to the marketing of a product.
  • Promotion, Advertising and Sales
    Students will demonstrate an understanding of how to effectively reach customers by analyzing and explaining promotional strategies, various advertising techniques and sales methods related to marketing a product or service.
  • Marketing Pricing Strategies, Technology and E-commerce
    Students will demonstrate an understanding of market pricing strategies, technology and e-commerce by explaining pricing types and strategies and their connection to product life cycles, describing marketing related technology, critical safety protocols and the importance of e-commerce in marketing.
  • Entrepreneurship and Marketing Careers
    Students will demonstrate an understanding of entrepreneurship and marketing careers by explaining entrepreneurship and identifying human relations skills and employability strategies for careers in marketing and entrepreneurship.


Marketing Foundations 1a

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