This course won’t teach you how to use Facebook, the proper way to use a hashtag, or how to get more Instagram followers. (We trust that you’re an expert on all those things already.) What this course will teach you is that the world of Social Media revolves around you – your actions, your decisions, and your interests. You will examine how Social Media has evolved. You will understand how you can find authenticity and truth within an online world where you can “be” anyone. And you will learn how your digital footprint makes a bigger impression than your physical one. You will also discover that your voice is important. You’re not only a reader – you’re a writer. You don’t just follow the news – you report it as a citizen journalist. And you don’t just gather information – you crowdsource it. The future of Social Media is yours to define…so how will you use it to make a difference?
During this course, you will learn career-related skills and earn a badge for this accomplishment. A badge is a digital certification of your career-related learning that you can share on social media or with higher education platforms, colleges, potential employers, peers, and colleagues. Select this link to learn more about badges.
Note: content varies depending on course version. For currently enrolled students, please refer to the syllabus located in the course information area for curriculum specifics.
Students will demonstrate an understanding of digital relationships by describing best practices for using social media ethically, explaining the use of social media features for personal interaction, and summarizing the use of social media features for interpersonal communication.
Students will demonstrate an understanding of the impacts of social media by describing social media benefits, summarizing social media drawbacks, and summarizing the future of social media.
Students will demonstrate an understanding of personal brand development on social media by explaining methods for personal brand development on social media, analyzing branding models on social media, and summarizing a brand persona on social media.
Students will demonstrate an understanding of professional networking on social media by describing the benefits of social media for a professional career, and evaluating responsible decision-making for communicating on social media.
Students will demonstrate an understanding of the scholarly uses of social media by explaining the use of Facebook for collaboration, describing the use of Twitter for research, and evaluating educational uses of YouTube and blogging.
Students will demonstrate an understanding of social media by describing types of social media, summarizing the rise of social media, and explaining changes in social media.
Students will demonstrate an understanding of social media marketing by describing the use of social media platforms for marketing, and explaining the use of social media platform tools for marketing.
Students will demonstrate an understanding of social media platforms by analyzing the history of social media platforms, summarizing the navigation of social media platforms, and explaining the security features on social media platforms.