Unit 1: The Global Market
- Identify sports and entertainment sectors, with a focus on athlete classifications
- Outline the economic impact of sport tourism
- Research and develop the elements required to host a mega sports and entertainment event
- Recognize the responsibilities of sports governance, from grassroots to international sports competition
Unit 2: Brand Marketing
- Identify the elements of a successful marketing strategy
- Recognize the value that a strong brand represents
- Determine how to market different types of brands for optimal results
- Convey some of the benefits of brand extensions and partnerships
Unit 3: Professionalism in the Workplace
- Explain how organizational diversity and culture can positively impact the workforce
- Identify individual skills required to work in the sports and entertainment industry
- Describe team skills required to work in the sports and entertainment industry
- Create a plan for developing career skills
Unit 4: Sales and the Customer
- Explain sales activities used to generate profits at events
- Identify sales methodologies used in a successful ticket sales strategy
- Forecast and analyze trends to establish effective pricing strategies
- Qualify consumers and their buying habits to complete a sale
Unit 5: Distributing Sports and Entertainment Products
- Differentiate between the different roles and responsibilities in the distribution of products
- Recognize distribution channels and logistical challenges in the distribution of sports and entertainment goods
- Identify intermediaries specific to the distribution of sports and entertainment events
- Qualify distribution methods for film and event entertainment
Unit 6: Market Research
- Develop a research plan to gather data that contributes to the marketing plan
- Identify how market analyses result in shaping better business decisions
- Analyze benefits of a marketing information system (MIS) in interpreting data
- Recognize risk management and its role in sports and entertainment.
Unit 7: The Fine Print: Legalities and Ethics
- Determine differences between legal and ethical requirements for business
- Analyze the critical elements of event contracts
- Recognize employment and endorsement contracts and how they differ
- Define different laws that impact product marketing
Unit 8: The Marketing Plan
- Recognize how the marketing plan fits within the overall business plan
- Define the target market as it applies to your product
- Develop a marketing strategy that supports the implementation of the marketing plan
- Create a marketing plan that focuses on effective planning, implementation, and evaluation
