Unit 1: What is Graphic Design?
- Define graphic design and describe how it has developed as a field
- Outline the ways in which technology shapes the field of graphic design
- Explain why graphic design is inseparable from its cultural environment
Unit 2: Careers in Graphic Design
- Categorize several types of graphic design careers
- Identify the skills, education, and experience necessary for graphic design careers
- Explain how student professional organizations can help you prepare for design careers
Unit 3: Skills for Success
- Define foundational computer-related terms
- Describe methods for the effective naming and organization of files
- Articulate foundational concepts for creating, storing, and distributing digital images and text files
- Explain best practices for professional written communication skills
Unit 4: Finding the Right Tools
- Describe the difference between raster- and vector-based software and how raster-based software is used in graphic design
- Explain how vector-based software platforms are used in graphic design and digital publishing
- Identify industry-standard UX/UI design software and its functionality for creating interface designs
Unit 5: Graphic Design Basics
- Define the elements of design (line, space, shape, texture, form, value, and color)
- Identify and apply the principles of design (emphasis, movement, balance, variety, rule of thirds)
- Articulate the elements of an effective design portfolio and apply the principles of design to create one
Unit 6: Print Design
- Describe the work of print designers and apply the principles of effective design to various print layouts
- Identify the elements of document design and describe how to use them effectively
- Explain the various printing processes used for commercial print jobs
Unit 7: The Art of Typography
- Demonstrate knowledge of typographic terminology and the anatomy of letters
- Describe the history, classification, characteristics, and psychology of the serif and sans serif typeface families
- Apply design principles to typography
Unit 8: Understanding Color
- Define the characteristics of color and how we perceive it
- Explain color theory and apply color harmonies to create effective designs
- Identify the most often used color formats, explain how they differ, and choose the appropriate format for your design context